About Us

About SAM Charter

SAM Charter is a Software Asset Management (SAM) consulting practice that is focused on recognising your primary business drivers and ensuring all IT assets are in sync with business strategy and operations.

Whether your requirements are to gain Software Asset Management Training or equipping your IT staff with more efficient skills in this arena, SAM Charter has your back across the UK. All SAM Charter services are ISO/IEC 19770-1: 2017 aligned, reflecting IT industry best practices.


“For a very small level of investment, I have never seen such a sizeable positive change in IT.”

“Rory has a bow primed with many strings, Software Asset Management experience, ISO, Process and good old common sense. I would highly recommend Rory as a consultant and hope to work with Rory again very soon.”

“Having worked with Rory, it quickly became apparent that his knowledge and expertise was considerably more than I expected”

“Having known Rory for over 2 years, I can attest to his excellent professionalism, and personable approach. I would definitely seek further collaboration with Rory if his organisation could provide services for mine, or vice-versa.”


Software Asset Management

Whether your requirements are to gain an entry level position on the Software Asset Management ladder, or high-end optimisation, we can help you.

Information Security

All too often, the licence compliance risks of ISO 27001 are ignored; we can demonstrate a way forward for you.

IT Governance

Ensuring alignment to higher business functions gives greater visibility to the value of IT, as well as helping to ensure that business changes are communicated well in advance of those changes being required.

Business and Systems Analysis

The principles and skills required to map out and implement a Software Asset Management system are equally applicable to other IT systems implementations. We are happy to offer guidance here also.

About Rory

With a technical background in business and systems analysis, Rory has a wide range of first-hand experience advising numerous companies and organisations on the best practices and principles pertaining to software asset management. This experience has been gained in both military and civil organisations, including the Royal Navy, Compaq, HP, the Federation Against Software Theft (FAST) and several software vendors.

56 Ormkirk Street, St Helens
WA10 2TF